The Louise Herring Philosophy-in-Action Member Service Award is awarded to a credit union for its practical application of credit union philosophy within the actual operation of the credit union. It is awarded for internal programs and services that benefit membership.
This year, the Association is proud to recognize Alternatives FCU in the $50M-$250M asset-size category, and GPO FCU in the $250M-$1B asset-size category, with Olean Area FCU receiving an honorable mention award in the $250M-$1B asset-size category.
Alternatives FCU
Alternatives FCU, through its Ultra Outreach initiative, provided affordable financial services and business development assistance to minority communities throughout Chemung County. “The need was so great we made a commitment to increase our presence by visiting churches, businesses, nonprofits and government agencies to make sure the people and stakeholders knew that Alternatives was able to provide affordable financial services and business development assistance in their community.”